Can spiral of silence and civility predict click speech on Facebook?

• Main Authors: Pang, Natalie, Ho, Shirley S., Zhang, Alex M. R., Ko, Jeremy S. W., Low, W. X., Tan, Kay S. Y.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Communication; Facebook; Spiral of Silence
• Online Access: https://hdl.handle.net/10356/141972
• Institution: Nanyang Technological University

Opinion expressions on Facebook are characterized by “click speech” in which people express their opinions and support (or disagreement) of posts through the “like,” “comment,” and “share” buttons. This study uses a 2 (low vs. high opinion congruency) x 2 (message civility vs. incivility) between-su...