Dynamic pricing with service unbundling
In this study, we investigate unbundling when a firm dynamically prices a basic service, while separating the sale of a fixed-price add-on. We characterize the optimal dynamic unbundling pricing policy and investigate its structural properties. We find that the value function with unbundling increas...
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Main Authors: | Song, Boqian, Li, Michael Zhi Feng |
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Other Authors: | Nanyang Business School |
Format: | Article |
Language: | English |
Published: |
2020
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/142361 |
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Institution: | Nanyang Technological University |
Language: | English |
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