Social network games : the link between enjoyment and popularity

• Main Authors: Chua, Alton Yeow Kuan, Banerjee, Snehasish, Lee, Chu Keong
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Conference or Workshop Item
• Language: English
• Published: 2020
• Subjects: Social sciences::Communication; Social Network Games; Enjoyment
• Online Access: https://hdl.handle.net/10356/145205
• Institution: Nanyang Technological University

Despite the rapid proliferation of SNGs, the various factors of enjoyment and their influence on SNGs’ popularity attract little research attention. Hence, the objective of this paper is two-fold. First, it attempts to formulate a theoretical framework that specifies the factors affecting enjoymen...