Recognition in India’s new service professions : gym trainers and coffee baristas

How do employees in “new services”, such as coffee baristas and gym trainers in India, see their jobs? In this paper, we build on extensive fieldwork in gyms and coffee chains that cater to the emerging Indian middle classes. Our research highlights the importance of respect and recognition in makin...

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Bibliographic Details
Main Authors: Baas, Michiel, Cayla, Julien
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2021
Subjects:
Online Access:https://hdl.handle.net/10356/146102
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Institution: Nanyang Technological University
Language: English
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