Recognition in India’s new service professions : gym trainers and coffee baristas
How do employees in “new services”, such as coffee baristas and gym trainers in India, see their jobs? In this paper, we build on extensive fieldwork in gyms and coffee chains that cater to the emerging Indian middle classes. Our research highlights the importance of respect and recognition in makin...
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Main Authors: | Baas, Michiel, Cayla, Julien |
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Other Authors: | Nanyang Business School |
Format: | Article |
Language: | English |
Published: |
2021
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/146102 |
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Institution: | Nanyang Technological University |
Language: | English |
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