The money pursuit : the world of wealth gurus
Armed with enticing promises, wealth gurus teach courses on the secret to getting rich. While the industry has been around in Singapore for years, the increasingly rampant use of social media marketing has put wealth gurus under the spotlight more than ever before. Yet, these businesses remain mostl...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
Nanyang Technological University
2021
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/147182 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Armed with enticing promises, wealth gurus teach courses on the secret to getting rich. While the industry has been around in Singapore for years, the increasingly rampant use of social media marketing has put wealth gurus under the spotlight more than ever before. Yet, these businesses remain mostly unregulated and underreported, even as a rising number of consumers question their legitimacy. |
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