Laughing with the gurus

Management gurus are among the most influential public orators of the day. But mastery of age–old rhetorical devices, including the use of humour, is central to their effectiveness.

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Bibliographic Details
Main Authors: GREATBATCH, David, CLARK, Timothy Adrian Robert
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2002
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6260
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7259/viewcontent/Laughing_with_gurus_2002_sv.pdf
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Institution: Singapore Management University
Language: English