Laughing with the gurus
Management gurus are among the most influential public orators of the day. But mastery of age–old rhetorical devices, including the use of humour, is central to their effectiveness.
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2002
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6260 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7259/viewcontent/Laughing_with_gurus_2002_sv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Management gurus are among the most influential public orators of the day. But mastery of age–old rhetorical devices, including the use of humour, is central to their effectiveness. |
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