Laughing with the gurus
Management gurus are among the most influential public orators of the day. But mastery of age–old rhetorical devices, including the use of humour, is central to their effectiveness.
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Institutional Knowledge at Singapore Management University
2002
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sg-smu-ink.lkcsb_research-72592019-09-20T03:50:28Z Laughing with the gurus GREATBATCH, David CLARK, Timothy Adrian Robert Management gurus are among the most influential public orators of the day. But mastery of age–old rhetorical devices, including the use of humour, is central to their effectiveness. 2002-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/6260 info:doi/10.1111/1467-8616.00217 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7259/viewcontent/Laughing_with_gurus_2002_sv.pdf Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business and Corporate Communications |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business and Corporate Communications |
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Business and Corporate Communications GREATBATCH, David CLARK, Timothy Adrian Robert Laughing with the gurus |
| description |
Management gurus are among the most influential public orators of the day. But mastery of age–old rhetorical devices, including the use of humour, is central to their effectiveness. |
| format |
text |
| author |
GREATBATCH, David CLARK, Timothy Adrian Robert |
| author_facet |
GREATBATCH, David CLARK, Timothy Adrian Robert |
| author_sort |
GREATBATCH, David |
| title |
Laughing with the gurus |
| title_short |
Laughing with the gurus |
| title_full |
Laughing with the gurus |
| title_fullStr |
Laughing with the gurus |
| title_full_unstemmed |
Laughing with the gurus |
| title_sort |
laughing with the gurus |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2002 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/6260 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7259/viewcontent/Laughing_with_gurus_2002_sv.pdf |
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1770574717807230976 |