The money pursuit : the world of wealth gurus
Armed with enticing promises, wealth gurus teach courses on the secret to getting rich. While the industry has been around in Singapore for years, the increasingly rampant use of social media marketing has put wealth gurus under the spotlight more than ever before. Yet, these businesses remain mostl...
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2021
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sg-ntu-dr.10356-1471822023-03-05T16:09:27Z The money pursuit : the world of wealth gurus Khng, Denise Yu Qing Tan, Jessica Isabelle Qinghui Jessica Tan Soo Lin Wee Kim Wee School of Communication and Information jessicatan@ntu.edu.sg Social sciences::Communication Armed with enticing promises, wealth gurus teach courses on the secret to getting rich. While the industry has been around in Singapore for years, the increasingly rampant use of social media marketing has put wealth gurus under the spotlight more than ever before. Yet, these businesses remain mostly unregulated and underreported, even as a rising number of consumers question their legitimacy. Bachelor of Communication Studies 2021-03-25T07:11:26Z 2021-03-25T07:11:26Z 2021 Final Year Project (FYP) Khng, D. Y. Q. & Tan, J. I. Q. (2021). The money pursuit : the world of wealth gurus. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/147182 https://hdl.handle.net/10356/147182 en CS/20/029 application/pdf application/pdf Nanyang Technological University |
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Social sciences::Communication Khng, Denise Yu Qing Tan, Jessica Isabelle Qinghui The money pursuit : the world of wealth gurus |
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Armed with enticing promises, wealth gurus teach courses on the secret to getting rich. While the industry has been around in Singapore for years, the increasingly rampant use of social media marketing has put wealth gurus under the spotlight more than ever before. Yet, these businesses remain mostly unregulated and underreported, even as a rising number of consumers question their legitimacy. |
author2 |
Jessica Tan Soo Lin |
author_facet |
Jessica Tan Soo Lin Khng, Denise Yu Qing Tan, Jessica Isabelle Qinghui |
format |
Final Year Project |
author |
Khng, Denise Yu Qing Tan, Jessica Isabelle Qinghui |
author_sort |
Khng, Denise Yu Qing |
title |
The money pursuit : the world of wealth gurus |
title_short |
The money pursuit : the world of wealth gurus |
title_full |
The money pursuit : the world of wealth gurus |
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The money pursuit : the world of wealth gurus |
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The money pursuit : the world of wealth gurus |
title_sort |
money pursuit : the world of wealth gurus |
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Nanyang Technological University |
publishDate |
2021 |
url |
https://hdl.handle.net/10356/147182 |
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1759855817883910144 |