The money pursuit : the world of wealth gurus

Armed with enticing promises, wealth gurus teach courses on the secret to getting rich. While the industry has been around in Singapore for years, the increasingly rampant use of social media marketing has put wealth gurus under the spotlight more than ever before. Yet, these businesses remain mostl...

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Main Authors: Khng, Denise Yu Qing, Tan, Jessica Isabelle Qinghui
Other Authors: Jessica Tan Soo Lin
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2021
Subjects:
Online Access:https://hdl.handle.net/10356/147182
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1471822023-03-05T16:09:27Z The money pursuit : the world of wealth gurus Khng, Denise Yu Qing Tan, Jessica Isabelle Qinghui Jessica Tan Soo Lin Wee Kim Wee School of Communication and Information jessicatan@ntu.edu.sg Social sciences::Communication Armed with enticing promises, wealth gurus teach courses on the secret to getting rich. While the industry has been around in Singapore for years, the increasingly rampant use of social media marketing has put wealth gurus under the spotlight more than ever before. Yet, these businesses remain mostly unregulated and underreported, even as a rising number of consumers question their legitimacy. Bachelor of Communication Studies 2021-03-25T07:11:26Z 2021-03-25T07:11:26Z 2021 Final Year Project (FYP) Khng, D. Y. Q. & Tan, J. I. Q. (2021). The money pursuit : the world of wealth gurus. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/147182 https://hdl.handle.net/10356/147182 en CS/20/029 application/pdf application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Social sciences::Communication
spellingShingle Social sciences::Communication
Khng, Denise Yu Qing
Tan, Jessica Isabelle Qinghui
The money pursuit : the world of wealth gurus
description Armed with enticing promises, wealth gurus teach courses on the secret to getting rich. While the industry has been around in Singapore for years, the increasingly rampant use of social media marketing has put wealth gurus under the spotlight more than ever before. Yet, these businesses remain mostly unregulated and underreported, even as a rising number of consumers question their legitimacy.
author2 Jessica Tan Soo Lin
author_facet Jessica Tan Soo Lin
Khng, Denise Yu Qing
Tan, Jessica Isabelle Qinghui
format Final Year Project
author Khng, Denise Yu Qing
Tan, Jessica Isabelle Qinghui
author_sort Khng, Denise Yu Qing
title The money pursuit : the world of wealth gurus
title_short The money pursuit : the world of wealth gurus
title_full The money pursuit : the world of wealth gurus
title_fullStr The money pursuit : the world of wealth gurus
title_full_unstemmed The money pursuit : the world of wealth gurus
title_sort money pursuit : the world of wealth gurus
publisher Nanyang Technological University
publishDate 2021
url https://hdl.handle.net/10356/147182
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