Made By Singapore : a communication campaign to raise awareness and foster support for Singapore's fashion and beauty brands

• Main Authors: Low, Carrine Luyi, Cheong, Raphael Ning Xuan, Ng, Fay Mui Khim, Lim, Rachael Yan Yi
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/147194
• Institution: Nanyang Technological University

This paper presents Made By Singapore, a communication campaign aimed at raising awareness and fostering support for local fashion and beauty brands among undergraduates aged 19 to 25 from the Nanyang Technological University (NTU). Throughout the course of the campaign, Made By Singapore had succes...