Made By Singapore : a communication campaign to raise awareness and foster support for Singapore's fashion and beauty brands

This paper presents Made By Singapore, a communication campaign aimed at raising awareness and fostering support for local fashion and beauty brands among undergraduates aged 19 to 25 from the Nanyang Technological University (NTU). Throughout the course of the campaign, Made By Singapore had succes...

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Bibliographic Details
Main Authors: Low, Carrine Luyi, Cheong, Raphael Ning Xuan, Ng, Fay Mui Khim, Lim, Rachael Yan Yi
Other Authors: -
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2021
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Online Access:https://hdl.handle.net/10356/147194
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Institution: Nanyang Technological University
Language: English

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