Analysis of brand-consciousness in youth fashion consumption
For the purpose of this study, eight factors were conceptualised to be in the domain of brand-consciousness after a comprehensive literature review. A primary research was conducted whereby questionnaires were administered to a judgement sample of 400 youths between the ages of 13 and 25. An arbitra...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/56388 |
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| Institution: | Nanyang Technological University |
| Language: | English |