Dwindle the swindle

• Main Authors: Chang, Reis Kai Lin, Teo, Felicia Yu Qian, Tew, Xuan Na, Yuan, Chenyue
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/147210
• Institution: Nanyang Technological University

This paper presents “Dwindle the Swindle”, a communications campaign that aims to raise vigilance against e-commerce scams in Singapore. The campaign targets young adults aged 21 to 30 who shop on two-sided e-commerce platforms. E-commerce scams, usually fraudulent transactions that take place on tw...