Of food festivals and branding campaigns : the mapping of Singapore as a diverse food destination

• Main Author: Wong, Claire Kai-I
• Other Authors: Hallam Stevens
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Humanities::History
• Online Access: https://hdl.handle.net/10356/147453
• Institution: Nanyang Technological University

In 1981, acting health minister Goh Chok Tong passed an observation that eating is a national pastime for Singaporeans. Today, there is no denying that Singapore is a food haven that has been mapped as a food paradise to tourists as well as to its locals. With the rising foodie culture in the recent...