A case study of the internet as a medium of promotion for a country's tourism industry.

This paper serves as a conceptual strategy for a web site that was developed to promote Singapore as a tourism destination. The aims of this site are to contribute to existing efforts to promote interest in Singapore as a tourist destination, and to reach out to a global audience to enhance their un...

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Bibliographic Details
Main Authors:	Liew, Bruce Bol Lit., Liew, Cheng May., Quek, Claudine Mei Hsien
Other Authors:	Wee Kim Wee School of Communication and Information
Format:	Final Year Project
Language:	English
Published:	2009
Subjects:	DRNTU::Social sciences::Communication::Promotional communication
Online Access:	http://hdl.handle.net/10356/14772
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Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-14772
record_format	dspace
spelling	sg-ntu-dr.10356-147722019-12-10T14:51:12Z A case study of the internet as a medium of promotion for a country's tourism industry. Liew, Bruce Bol Lit. Liew, Cheng May. Quek, Claudine Mei Hsien Wee Kim Wee School of Communication and Information Mark Hukill DRNTU::Social sciences::Communication::Promotional communication This paper serves as a conceptual strategy for a web site that was developed to promote Singapore as a tourism destination. The aims of this site are to contribute to existing efforts to promote interest in Singapore as a tourist destination, and to reach out to a global audience to enhance their understanding of Singapore. Bachelor of Communication Studies 2009-02-03T07:42:13Z 2009-02-03T07:42:13Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/14772 en 87 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
language	English
topic	DRNTU::Social sciences::Communication::Promotional communication
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication Liew, Bruce Bol Lit. Liew, Cheng May. Quek, Claudine Mei Hsien A case study of the internet as a medium of promotion for a country's tourism industry.
description	This paper serves as a conceptual strategy for a web site that was developed to promote Singapore as a tourism destination. The aims of this site are to contribute to existing efforts to promote interest in Singapore as a tourist destination, and to reach out to a global audience to enhance their understanding of Singapore.
author2	Wee Kim Wee School of Communication and Information
author_facet	Wee Kim Wee School of Communication and Information Liew, Bruce Bol Lit. Liew, Cheng May. Quek, Claudine Mei Hsien
format	Final Year Project
author	Liew, Bruce Bol Lit. Liew, Cheng May. Quek, Claudine Mei Hsien
author_sort	Liew, Bruce Bol Lit.
title	A case study of the internet as a medium of promotion for a country's tourism industry.
title_short	A case study of the internet as a medium of promotion for a country's tourism industry.
title_full	A case study of the internet as a medium of promotion for a country's tourism industry.
title_fullStr	A case study of the internet as a medium of promotion for a country's tourism industry.
title_full_unstemmed	A case study of the internet as a medium of promotion for a country's tourism industry.
title_sort	case study of the internet as a medium of promotion for a country's tourism industry.
publishDate	2009
url	http://hdl.handle.net/10356/14772
_version_	1681045346367569920

A case study of the internet as a medium of promotion for a country's tourism industry.

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