A case study of the internet as a medium of promotion for a country's tourism industry.

• Main Authors: Liew, Bruce Bol Lit., Liew, Cheng May., Quek, Claudine Mei Hsien
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/14772
• Institution: Nanyang Technological University

This paper serves as a conceptual strategy for a web site that was developed to promote Singapore as a tourism destination. The aims of this site are to contribute to existing efforts to promote interest in Singapore as a tourist destination, and to reach out to a global audience to enhance their un...