Policy mechanisms to reduce bubble tea consumption among youths in Singapore

It is commonly known that the consumption of Sugar-Sweetened Beverages (SSB) increases an individual’s risk of developing diabetes. Consumption of bubble tea, a SSB with very high sugar and calorie content, is popular among Singaporeans. Yet, there is still minimal research on the issue of bubble te...

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Main Authors: Lee, Aaron Hui Kiat, Chin, Edwin Guan Loong, Muhammad Nasrulhaq Mohamed Osman
Other Authors: Akshar Saxena
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2021
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Online Access:https://hdl.handle.net/10356/147787
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1477872023-03-05T15:42:53Z Policy mechanisms to reduce bubble tea consumption among youths in Singapore Lee, Aaron Hui Kiat Chin, Edwin Guan Loong Muhammad Nasrulhaq Mohamed Osman Akshar Saxena School of Social Sciences aksharsaxena@ntu.edu.sg Social sciences::Economic theory::Microeconomics It is commonly known that the consumption of Sugar-Sweetened Beverages (SSB) increases an individual’s risk of developing diabetes. Consumption of bubble tea, a SSB with very high sugar and calorie content, is popular among Singaporeans. Yet, there is still minimal research on the issue of bubble tea and mechanisms to reduce its consumption in Singapore. Our research aims to address this research gap. We conducted a survey by recruiting university students in Singapore to explore policy mechanisms which reduce their bubble tea consumption. University students are a good proxy for the youth population in Singapore as they fall within the age range of youths. Participants were randomly assigned to three groups - Control Group, Front of Package Labelling (FOP) Health Group and Taxation Group - to test their response to various policy measures. We used a difference-in-differences model and ran several regressions to generate our results. From our research, we found that in certain subgroups, for instance those who lived in HDB flats or choose bubble tea with 0 to 25% of sugar, participants reduced their bubble tea consumption when faced with the taxation effect. Meanwhile, FOP health treatment did not yield any statistically significant results to suggest its effectiveness in reducing bubble tea consumption. This study contributes to the literature in suggesting that tax on bubble tea is more effective than FOP health effect in addressing the growing problem of bubble tea consumption among youths in Singapore. Bachelor of Arts in Economics 2021-04-14T07:31:33Z 2021-04-14T07:31:33Z 2021 Final Year Project (FYP) Lee, A. H. K., Chin, E. G. L. & Muhammad Nasrulhaq Mohamed Osman (2021). Policy mechanisms to reduce bubble tea consumption among youths in Singapore. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/147787 https://hdl.handle.net/10356/147787 en HE1AY2021_19 application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Social sciences::Economic theory::Microeconomics
spellingShingle Social sciences::Economic theory::Microeconomics
Lee, Aaron Hui Kiat
Chin, Edwin Guan Loong
Muhammad Nasrulhaq Mohamed Osman
Policy mechanisms to reduce bubble tea consumption among youths in Singapore
description It is commonly known that the consumption of Sugar-Sweetened Beverages (SSB) increases an individual’s risk of developing diabetes. Consumption of bubble tea, a SSB with very high sugar and calorie content, is popular among Singaporeans. Yet, there is still minimal research on the issue of bubble tea and mechanisms to reduce its consumption in Singapore. Our research aims to address this research gap. We conducted a survey by recruiting university students in Singapore to explore policy mechanisms which reduce their bubble tea consumption. University students are a good proxy for the youth population in Singapore as they fall within the age range of youths. Participants were randomly assigned to three groups - Control Group, Front of Package Labelling (FOP) Health Group and Taxation Group - to test their response to various policy measures. We used a difference-in-differences model and ran several regressions to generate our results. From our research, we found that in certain subgroups, for instance those who lived in HDB flats or choose bubble tea with 0 to 25% of sugar, participants reduced their bubble tea consumption when faced with the taxation effect. Meanwhile, FOP health treatment did not yield any statistically significant results to suggest its effectiveness in reducing bubble tea consumption. This study contributes to the literature in suggesting that tax on bubble tea is more effective than FOP health effect in addressing the growing problem of bubble tea consumption among youths in Singapore.
author2 Akshar Saxena
author_facet Akshar Saxena
Lee, Aaron Hui Kiat
Chin, Edwin Guan Loong
Muhammad Nasrulhaq Mohamed Osman
format Final Year Project
author Lee, Aaron Hui Kiat
Chin, Edwin Guan Loong
Muhammad Nasrulhaq Mohamed Osman
author_sort Lee, Aaron Hui Kiat
title Policy mechanisms to reduce bubble tea consumption among youths in Singapore
title_short Policy mechanisms to reduce bubble tea consumption among youths in Singapore
title_full Policy mechanisms to reduce bubble tea consumption among youths in Singapore
title_fullStr Policy mechanisms to reduce bubble tea consumption among youths in Singapore
title_full_unstemmed Policy mechanisms to reduce bubble tea consumption among youths in Singapore
title_sort policy mechanisms to reduce bubble tea consumption among youths in singapore
publisher Nanyang Technological University
publishDate 2021
url https://hdl.handle.net/10356/147787
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