Analysis of a client's marketing strategies for a product and designing a better one for client.
Our paper proposes an Integrated Marketing Communication (IMC) campaign for the official agent for Lucasfilm Ltd in Asia, Wave International Licensing, to promote Stars Wars in Singapore. This is done in view of the upcoming prequel of Star Wars trilogy in 1999. This IMC campaign is aimed at pushing...
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sg-ntu-dr.10356-147882019-12-10T10:59:39Z Analysis of a client's marketing strategies for a product and designing a better one for client. Koh, Li Peng. Lee, Li Lian. Tan, Justina. Wee Kim Wee School of Communication and Information Michael E. Steele DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Our paper proposes an Integrated Marketing Communication (IMC) campaign for the official agent for Lucasfilm Ltd in Asia, Wave International Licensing, to promote Stars Wars in Singapore. This is done in view of the upcoming prequel of Star Wars trilogy in 1999. This IMC campaign is aimed at pushing the sales of Star Wars merchandise to greater heights, yet at the same time, does not sacrifice the interests of the consumers, licensees and promotional partners. We have adopted Yoda's the Jedi master, maxim in coming up with this proposal. Try not. Do, or do not. We did it. Bachelor of Communication Studies 2009-02-04T05:53:49Z 2009-02-04T05:53:49Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/14788 en 75 p. application/pdf |
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DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications |
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DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Koh, Li Peng. Lee, Li Lian. Tan, Justina. Analysis of a client's marketing strategies for a product and designing a better one for client. |
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Our paper proposes an Integrated Marketing Communication (IMC) campaign for the official agent for Lucasfilm Ltd in Asia, Wave International Licensing, to promote Stars Wars in Singapore. This is done in view of the upcoming prequel of Star Wars trilogy in 1999. This IMC campaign is aimed at pushing the sales of Star Wars merchandise to greater heights, yet at the same time, does not sacrifice the interests of the consumers, licensees and promotional partners. We have adopted Yoda's the Jedi master, maxim in coming up with this proposal. Try not. Do, or do not. We did it. |
author2 |
Wee Kim Wee School of Communication and Information |
author_facet |
Wee Kim Wee School of Communication and Information Koh, Li Peng. Lee, Li Lian. Tan, Justina. |
format |
Final Year Project |
author |
Koh, Li Peng. Lee, Li Lian. Tan, Justina. |
author_sort |
Koh, Li Peng. |
title |
Analysis of a client's marketing strategies for a product and designing a better one for client. |
title_short |
Analysis of a client's marketing strategies for a product and designing a better one for client. |
title_full |
Analysis of a client's marketing strategies for a product and designing a better one for client. |
title_fullStr |
Analysis of a client's marketing strategies for a product and designing a better one for client. |
title_full_unstemmed |
Analysis of a client's marketing strategies for a product and designing a better one for client. |
title_sort |
analysis of a client's marketing strategies for a product and designing a better one for client. |
publishDate |
2009 |
url |
http://hdl.handle.net/10356/14788 |
_version_ |
1681043717944770560 |