Analysis of a client's marketing strategies for a product and designing a better one for client.

Our paper proposes an Integrated Marketing Communication (IMC) campaign for the official agent for Lucasfilm Ltd in Asia, Wave International Licensing, to promote Stars Wars in Singapore. This is done in view of the upcoming prequel of Star Wars trilogy in 1999. This IMC campaign is aimed at pushing...

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Main Authors: Koh, Li Peng., Lee, Li Lian., Tan, Justina.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/14788
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-14788
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spelling sg-ntu-dr.10356-147882019-12-10T10:59:39Z Analysis of a client's marketing strategies for a product and designing a better one for client. Koh, Li Peng. Lee, Li Lian. Tan, Justina. Wee Kim Wee School of Communication and Information Michael E. Steele DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Our paper proposes an Integrated Marketing Communication (IMC) campaign for the official agent for Lucasfilm Ltd in Asia, Wave International Licensing, to promote Stars Wars in Singapore. This is done in view of the upcoming prequel of Star Wars trilogy in 1999. This IMC campaign is aimed at pushing the sales of Star Wars merchandise to greater heights, yet at the same time, does not sacrifice the interests of the consumers, licensees and promotional partners. We have adopted Yoda's the Jedi master, maxim in coming up with this proposal. Try not. Do, or do not. We did it. Bachelor of Communication Studies 2009-02-04T05:53:49Z 2009-02-04T05:53:49Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/14788 en 75 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Koh, Li Peng.
Lee, Li Lian.
Tan, Justina.
Analysis of a client's marketing strategies for a product and designing a better one for client.
description Our paper proposes an Integrated Marketing Communication (IMC) campaign for the official agent for Lucasfilm Ltd in Asia, Wave International Licensing, to promote Stars Wars in Singapore. This is done in view of the upcoming prequel of Star Wars trilogy in 1999. This IMC campaign is aimed at pushing the sales of Star Wars merchandise to greater heights, yet at the same time, does not sacrifice the interests of the consumers, licensees and promotional partners. We have adopted Yoda's the Jedi master, maxim in coming up with this proposal. Try not. Do, or do not. We did it.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Koh, Li Peng.
Lee, Li Lian.
Tan, Justina.
format Final Year Project
author Koh, Li Peng.
Lee, Li Lian.
Tan, Justina.
author_sort Koh, Li Peng.
title Analysis of a client's marketing strategies for a product and designing a better one for client.
title_short Analysis of a client's marketing strategies for a product and designing a better one for client.
title_full Analysis of a client's marketing strategies for a product and designing a better one for client.
title_fullStr Analysis of a client's marketing strategies for a product and designing a better one for client.
title_full_unstemmed Analysis of a client's marketing strategies for a product and designing a better one for client.
title_sort analysis of a client's marketing strategies for a product and designing a better one for client.
publishDate 2009
url http://hdl.handle.net/10356/14788
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