Analysis of a client's marketing strategies for a product and designing a better one for client.

Our paper proposes an Integrated Marketing Communication (IMC) campaign for the official agent for Lucasfilm Ltd in Asia, Wave International Licensing, to promote Stars Wars in Singapore. This is done in view of the upcoming prequel of Star Wars trilogy in 1999. This IMC campaign is aimed at pushing...

Full description

Saved in:

Bibliographic Details
Main Authors:	Koh, Li Peng., Lee, Li Lian., Tan, Justina.
Other Authors:	Wee Kim Wee School of Communication and Information
Format:	Final Year Project
Language:	English
Published:	2009
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/14788
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-14788
record_format	dspace
spelling	sg-ntu-dr.10356-147882019-12-10T10:59:39Z Analysis of a client's marketing strategies for a product and designing a better one for client. Koh, Li Peng. Lee, Li Lian. Tan, Justina. Wee Kim Wee School of Communication and Information Michael E. Steele DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Our paper proposes an Integrated Marketing Communication (IMC) campaign for the official agent for Lucasfilm Ltd in Asia, Wave International Licensing, to promote Stars Wars in Singapore. This is done in view of the upcoming prequel of Star Wars trilogy in 1999. This IMC campaign is aimed at pushing the sales of Star Wars merchandise to greater heights, yet at the same time, does not sacrifice the interests of the consumers, licensees and promotional partners. We have adopted Yoda's the Jedi master, maxim in coming up with this proposal. Try not. Do, or do not. We did it. Bachelor of Communication Studies 2009-02-04T05:53:49Z 2009-02-04T05:53:49Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/14788 en 75 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
language	English
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Koh, Li Peng. Lee, Li Lian. Tan, Justina. Analysis of a client's marketing strategies for a product and designing a better one for client.
description	Our paper proposes an Integrated Marketing Communication (IMC) campaign for the official agent for Lucasfilm Ltd in Asia, Wave International Licensing, to promote Stars Wars in Singapore. This is done in view of the upcoming prequel of Star Wars trilogy in 1999. This IMC campaign is aimed at pushing the sales of Star Wars merchandise to greater heights, yet at the same time, does not sacrifice the interests of the consumers, licensees and promotional partners. We have adopted Yoda's the Jedi master, maxim in coming up with this proposal. Try not. Do, or do not. We did it.
author2	Wee Kim Wee School of Communication and Information
author_facet	Wee Kim Wee School of Communication and Information Koh, Li Peng. Lee, Li Lian. Tan, Justina.
format	Final Year Project
author	Koh, Li Peng. Lee, Li Lian. Tan, Justina.
author_sort	Koh, Li Peng.
title	Analysis of a client's marketing strategies for a product and designing a better one for client.
title_short	Analysis of a client's marketing strategies for a product and designing a better one for client.
title_full	Analysis of a client's marketing strategies for a product and designing a better one for client.
title_fullStr	Analysis of a client's marketing strategies for a product and designing a better one for client.
title_full_unstemmed	Analysis of a client's marketing strategies for a product and designing a better one for client.
title_sort	analysis of a client's marketing strategies for a product and designing a better one for client.
publishDate	2009
url	http://hdl.handle.net/10356/14788
_version_	1681043717944770560

Analysis of a client's marketing strategies for a product and designing a better one for client.

Similar Items