A study of radio sponsorship in Singapore

A study of radio sponsorship in Singapore

Sponsorship is gaining importance as an element of the promotion mix in recent years. Radio sponsorship, in particular, is a growing area even in Singapore as the radio industry in Singapore experienced a rejuvenation with the entry of new radio stations and the re-packaging of old ones.

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Bibliographic Details
Main Authors: Ang, Hwee Peng, Lee, Roland Weng Yang, Ling, Chia Yen
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project
Language:English
Published: 2009
Subjects:
DRNTU::Social sciences::Mass media::Broadcasting::Radio
Online Access:http://hdl.handle.net/10356/14816
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-14816
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spelling sg-ntu-dr.10356-148162019-12-10T13:11:54Z A study of radio sponsorship in Singapore Ang, Hwee Peng Lee, Roland Weng Yang Ling, Chia Yen Wee Kim Wee School of Communication and Information Ong Siow Heng DRNTU::Social sciences::Mass media::Broadcasting::Radio Sponsorship is gaining importance as an element of the promotion mix in recent years. Radio sponsorship, in particular, is a growing area even in Singapore as the radio industry in Singapore experienced a rejuvenation with the entry of new radio stations and the re-packaging of old ones. Bachelor of Communication Studies 2009-02-12T06:56:54Z 2009-02-12T06:56:54Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/14816 en 70 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Mass media::Broadcasting::Radio
spellingShingle DRNTU::Social sciences::Mass media::Broadcasting::Radio
Ang, Hwee Peng
Lee, Roland Weng Yang
Ling, Chia Yen
A study of radio sponsorship in Singapore
description Sponsorship is gaining importance as an element of the promotion mix in recent years. Radio sponsorship, in particular, is a growing area even in Singapore as the radio industry in Singapore experienced a rejuvenation with the entry of new radio stations and the re-packaging of old ones.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Ang, Hwee Peng
Lee, Roland Weng Yang
Ling, Chia Yen
format Final Year Project
author Ang, Hwee Peng
Lee, Roland Weng Yang
Ling, Chia Yen
author_sort Ang, Hwee Peng
title A study of radio sponsorship in Singapore
title_short A study of radio sponsorship in Singapore
title_full A study of radio sponsorship in Singapore
title_fullStr A study of radio sponsorship in Singapore
title_full_unstemmed A study of radio sponsorship in Singapore
title_sort study of radio sponsorship in singapore
publishDate 2009
url http://hdl.handle.net/10356/14816
_version_ 1681047443756548096

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