A study of radio sponsorship in Singapore

• Main Authors: Ang, Hwee Peng, Lee, Roland Weng Yang, Ling, Chia Yen
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::Radio
• Online Access: http://hdl.handle.net/10356/14816
• Institution: Nanyang Technological University

Sponsorship is gaining importance as an element of the promotion mix in recent years. Radio sponsorship, in particular, is a growing area even in Singapore as the radio industry in Singapore experienced a rejuvenation with the entry of new radio stations and the re-packaging of old ones.