A study of radio sponsorship in Singapore

• Main Authors: Ang, Hwee Peng, Lee, Roland Weng Yang, Ling, Chia Yen
• 其他作者: Wee Kim Wee School of Communication and Information
• 格式: Final Year Project
• 語言: English
• 出版: 2009
• 主題: DRNTU::Social sciences::Mass media::Broadcasting::Radio
• 在線閱讀: http://hdl.handle.net/10356/14816

Sponsorship is gaining importance as an element of the promotion mix in recent years. Radio sponsorship, in particular, is a growing area even in Singapore as the radio industry in Singapore experienced a rejuvenation with the entry of new radio stations and the re-packaging of old ones.