Application of integrated marketing communications to the fine-dining industry.

• Main Authors: Teo, Anne Marie., Wong, Anne Li.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/14825
• Institution: Nanyang Technological University

The new era in marketing beckons new marketing communication strategies. Being able to communicate effectively and efficiently is no longer as simple as using mass media advertising. Integrated marketing communications (IMC) is increasingly being used by companies which want to communicate with it...