The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment

• المؤلفون الرئيسيون: Luo, Xueming, Tong, Siliang, Lin, Zhijie, Zhang, Cheng
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2021
• الموضوعات: Business::Information technology; Consumer Protection Insurance; Customer Retention and Acquisition
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/148794

The sharing economy has radically reshaped marketing thought and practice, and research has yet to examine whether and how platform-level buyer protection insurance (PPI) affects buyers and sellers in this economy. The authors exploit a natural experiment involving an unexpected system glitch during...