Self concept, self construal, F1 sports knowledge and sports involvement
This research examines the relationship between self concept (ideal self, perceived self and self-esteem) and self-construal (independent and interdependent) with the degree of sports involvement by tourists. Primary data was collected at the inaugural Formula One™ SingTel Grand Prix 2008 (F1 race)...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15040 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This research examines the relationship between self concept (ideal self, perceived self and self-esteem) and self-construal (independent and interdependent) with the degree of sports involvement by tourists. Primary data was collected at the inaugural Formula One™ SingTel Grand Prix 2008 (F1 race) in the form of ninety-six completed questionnaires. Results indicate that perceived self has direct, significant positive relationship with F1-related purchasing behaviour while interdependent self was found to have a direct, significant negative relationship with emotional attachment to F1 sport. F1 sports knowledge is also found to be a perfect mediator that mediates the relationship between perceived self and F1-related purchasing behavior, interdependent self and emotional attachment to F1 sport. Implications and limitations of the study are discussed. |
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