Corporate blogging in Singapore

• Main Authors: Bay, Hui Yun, Chua, Xiao Ying, Soh, Jing Wen
• Other Authors: Ulrike Marianne Murfett
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Organizational communication
• Online Access: http://hdl.handle.net/10356/15047
• Institution: Nanyang Technological University

This research looks at the corporate blogging scene in Singapore – an area that is relatively unexplored. In particular, we examined 1) the reasons why consumers are attracted to a blog and 2) the visual elements (e.g. background colour) in the blog which attracts consumers. From our research, w...