Applying strategic management to a family-based small medium enterprise : a case study on Esco Leasing Private Limited.

• المؤلفون الرئيسيون: Quek, Hong Soon., Peh, Eleana Li Ling., Tan, Kok Ping.
• مؤلفون آخرون: Cheng Ooi Lan
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Operations management::Family owned business enterprises
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/15104

Research has discovered a lack of strategic planning in small and medium enterprises (SMEs). This case study aims to apply formal strategic planning to an SME to improve its level of performance, in the hope of inspiring more SMEs to follow suit. The sevenphase consulting model pioneered by Kolb...