Applying strategic management to a family-based small medium enterprise : a case study on Esco Leasing Private Limited.
Research has discovered a lack of strategic planning in small and medium enterprises (SMEs). This case study aims to apply formal strategic planning to an SME to improve its level of performance, in the hope of inspiring more SMEs to follow suit. The sevenphase consulting model pioneered by Kolb...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15104 |
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| Institution: | Nanyang Technological University |
| Language: | English |