Applying strategic management to a family-based small medium enterprise : a case study on Esco Leasing Private Limited.

• Main Authors: Quek, Hong Soon., Peh, Eleana Li Ling., Tan, Kok Ping.
• Other Authors: Cheng Ooi Lan
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Operations management::Family owned business enterprises
• Online Access: http://hdl.handle.net/10356/15104
• Institution: Nanyang Technological University

Research has discovered a lack of strategic planning in small and medium enterprises (SMEs). This case study aims to apply formal strategic planning to an SME to improve its level of performance, in the hope of inspiring more SMEs to follow suit. The sevenphase consulting model pioneered by Kolb...