Applying strategic management to a family-based small medium enterprice : a case study on Hong Lian Gim Kee (HLGK)

• Main Authors: Soong, Sarina, Gan, Yu Han, Low, Weiloong
• Other Authors: Cheng Ooi Lan
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Operations management::Family owned business enterprises
• Online Access: http://hdl.handle.net/10356/48351
• Institution: Nanyang Technological University

The rice wholesaling industry in Singapore is a rather saturated one, with a strong competitive landscape consisting of many dominant players that engage in extensive marketing to promote the brands they carry. Most distributors have been around for a long time and, hence, have a strong retailer net...