Applying strategic management to a family-based small medium enterprice : a case study on Hong Lian Gim Kee (HLGK)
The rice wholesaling industry in Singapore is a rather saturated one, with a strong competitive landscape consisting of many dominant players that engage in extensive marketing to promote the brands they carry. Most distributors have been around for a long time and, hence, have a strong retailer net...
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| Main Authors: | , , |
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| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2012
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| 在線閱讀: | http://hdl.handle.net/10356/48351 |
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