It’s a fat fat world : assessing the potential impact of food advertisements on young children’s attitudes towards junk food in Singapore.

• Main Author: Tan, Shou Chang.
• Other Authors: Geoffrey Benjamin
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media::Media effects
• Online Access: http://hdl.handle.net/10356/15143
• Institution: Nanyang Technological University

Obesity has increasingly become a health concern in newly developed Singapore as overweight and obesity rates amongst young children have increased markedly since the early 1980s (Wang et al.1999). Among the postulated contributors to the rise in childhood obesity rates, television (TV) food adverti...