Effectiveness of blog advertorials.
In this study, we will investigate the difference in effectiveness of blog advertorials based on the type of goods (products versus services), level of brand equity of the goods (high versus low) and lastly on the frequency of blog readership. An understanding of blog advertorial effectiveness woul...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/10356/15223 |
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sg-ntu-dr.10356-152232023-05-19T05:44:58Z Effectiveness of blog advertorials. Koh, Shi Ling. Sung, Juliana. Tan, Lirong. Ng Sok Ling, Sharon Nanyang Business School DRNTU::Business::Advertising::Advertising method In this study, we will investigate the difference in effectiveness of blog advertorials based on the type of goods (products versus services), level of brand equity of the goods (high versus low) and lastly on the frequency of blog readership. An understanding of blog advertorial effectiveness would allow advertisers to know if the current trend of advertising through blog advertorials is truly effective and worth spending on. BUSINESS 2009-04-13T07:28:32Z 2009-04-13T07:28:32Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15223 en Nanyang Technological University 112 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
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DR-NTU |
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English |
| topic |
DRNTU::Business::Advertising::Advertising method |
| spellingShingle |
DRNTU::Business::Advertising::Advertising method Koh, Shi Ling. Sung, Juliana. Tan, Lirong. Effectiveness of blog advertorials. |
| description |
In this study, we will investigate the difference in effectiveness of blog advertorials based on the type of goods (products versus services), level of brand equity of the goods (high versus low) and lastly on the frequency of blog readership.
An understanding of blog advertorial effectiveness would allow advertisers to know if the current trend of advertising through blog advertorials is truly effective and worth spending on. |
| author2 |
Ng Sok Ling, Sharon |
| author_facet |
Ng Sok Ling, Sharon Koh, Shi Ling. Sung, Juliana. Tan, Lirong. |
| format |
Final Year Project |
| author |
Koh, Shi Ling. Sung, Juliana. Tan, Lirong. |
| author_sort |
Koh, Shi Ling. |
| title |
Effectiveness of blog advertorials. |
| title_short |
Effectiveness of blog advertorials. |
| title_full |
Effectiveness of blog advertorials. |
| title_fullStr |
Effectiveness of blog advertorials. |
| title_full_unstemmed |
Effectiveness of blog advertorials. |
| title_sort |
effectiveness of blog advertorials. |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/15223 |
| _version_ |
1770567232359759872 |