Effectiveness of blog advertorials.

• Main Authors: Koh, Shi Ling., Sung, Juliana., Tan, Lirong.
• Other Authors: Ng Sok Ling, Sharon
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Advertising::Advertising method
• Online Access: http://hdl.handle.net/10356/15223
• Institution: Nanyang Technological University

In this study, we will investigate the difference in effectiveness of blog advertorials based on the type of goods (products versus services), level of brand equity of the goods (high versus low) and lastly on the frequency of blog readership. An understanding of blog advertorial effectiveness woul...