Effect of trust on online purchase behaviour

• Main Authors: Woo, Vincent Ming Sheng, Chow, Clare Xiu Qi, Lee, Lin Xi
• Other Authors: Chung Mann Yien Cindy
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/15241
• Institution: Nanyang Technological University

Internet has become an important tool for consumers’ everyday lives. Infocomm Development Authority of Singapore’s (IDA) Annual Survey on Infocomm Usage 2007 had shown that consumers are more receptive of online shopping as compared to a few years ago. Businesses are also jumping on the online bandw...