Effect of trust on online purchase behaviour

Internet has become an important tool for consumers’ everyday lives. Infocomm Development Authority of Singapore’s (IDA) Annual Survey on Infocomm Usage 2007 had shown that consumers are more receptive of online shopping as compared to a few years ago. Businesses are also jumping on the online bandw...

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Bibliographic Details
Main Authors: Woo, Vincent Ming Sheng, Chow, Clare Xiu Qi, Lee, Lin Xi
Other Authors: Chung Mann Yien Cindy
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15241
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Institution: Nanyang Technological University
Language: English
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