Singaporeans’ perception of multi-level marketing and an introductory guide to MLM.

Singaporeans’ perception of multi-level marketing and an introductory guide to MLM.

Multi-level Marketing (MLM) is considered a fairly new business model in Singapore as compared to other countries like the USA. There has been much interest in the MLM industry since its deregulation on 1st June 2000, and there is much more hype surrounding the industry in recent years. The crux of...

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Main Authors: Koh, Liwen., Lim, Wei Da., Poon, Nicolle Chiang Yan.
Other Authors: Yee Wah Chin
Format: Final Year Project
Language:English
Published: 2009
Subjects:
DRNTU::Business::Marketing::Multilevel
Online Access:http://hdl.handle.net/10356/15248
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-15248
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spelling sg-ntu-dr.10356-152482023-05-19T07:23:12Z Singaporeans’ perception of multi-level marketing and an introductory guide to MLM. Koh, Liwen. Lim, Wei Da. Poon, Nicolle Chiang Yan. Yee Wah Chin Nanyang Business School DRNTU::Business::Marketing::Multilevel Multi-level Marketing (MLM) is considered a fairly new business model in Singapore as compared to other countries like the USA. There has been much interest in the MLM industry since its deregulation on 1st June 2000, and there is much more hype surrounding the industry in recent years. The crux of this study is to investigate Singaporeans’ general perspective towards the industry and to research for the possible explanation that leads to the perspective. In addition to that, information on some MLM companies in Singapore will be presented, and a short study of Sunshine Empire (Pyramid Scheme) will be presented as a contrast. BUSINESS 2009-04-14T00:41:38Z 2009-04-14T00:41:38Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15248 en Nanyang Technological University 88 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing::Multilevel
spellingShingle DRNTU::Business::Marketing::Multilevel
Koh, Liwen.
Lim, Wei Da.
Poon, Nicolle Chiang Yan.
Singaporeans’ perception of multi-level marketing and an introductory guide to MLM.
description Multi-level Marketing (MLM) is considered a fairly new business model in Singapore as compared to other countries like the USA. There has been much interest in the MLM industry since its deregulation on 1st June 2000, and there is much more hype surrounding the industry in recent years. The crux of this study is to investigate Singaporeans’ general perspective towards the industry and to research for the possible explanation that leads to the perspective. In addition to that, information on some MLM companies in Singapore will be presented, and a short study of Sunshine Empire (Pyramid Scheme) will be presented as a contrast.
author2 Yee Wah Chin
author_facet Yee Wah Chin
Koh, Liwen.
Lim, Wei Da.
Poon, Nicolle Chiang Yan.
format Final Year Project
author Koh, Liwen.
Lim, Wei Da.
Poon, Nicolle Chiang Yan.
author_sort Koh, Liwen.
title Singaporeans’ perception of multi-level marketing and an introductory guide to MLM.
title_short Singaporeans’ perception of multi-level marketing and an introductory guide to MLM.
title_full Singaporeans’ perception of multi-level marketing and an introductory guide to MLM.
title_fullStr Singaporeans’ perception of multi-level marketing and an introductory guide to MLM.
title_full_unstemmed Singaporeans’ perception of multi-level marketing and an introductory guide to MLM.
title_sort singaporeans’ perception of multi-level marketing and an introductory guide to mlm.
publishDate 2009
url http://hdl.handle.net/10356/15248
_version_ 1772828412203761664

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