Singaporeans’ perception of multi-level marketing and an introductory guide to MLM.

• Main Authors: Koh, Liwen., Lim, Wei Da., Poon, Nicolle Chiang Yan.
• Other Authors: Yee Wah Chin
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Multilevel
• Online Access: http://hdl.handle.net/10356/15248
• Institution: Nanyang Technological University

Multi-level Marketing (MLM) is considered a fairly new business model in Singapore as compared to other countries like the USA. There has been much interest in the MLM industry since its deregulation on 1st June 2000, and there is much more hype surrounding the industry in recent years. The crux of...