A comparative study of evaluative resources between letters to shareholders written by an asian CEO and a western CEO.

This research focuses on a comparative study of evaluative resources between Letters to Shareholders from an Asian CEO and a Western CEO. Two CEO’s letters from two different companies will be explored and analyzed under Appraisal Theory(Martin & White, 2005), a framework found to be necessar...

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Bibliographic Details
Main Authors: Tan, Wei Lin., Tan, Yan Rong.
Other Authors: Wee Wei Ling Constance
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15252
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Institution: Nanyang Technological University
Language: English