A comparative study of evaluative resources between letters to shareholders written by an asian CEO and a western CEO.

• Main Authors: Tan, Wei Lin., Tan, Yan Rong.
• Other Authors: Wee Wei Ling Constance
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Management::Communication
• Online Access: http://hdl.handle.net/10356/15252
• Institution: Nanyang Technological University

This research focuses on a comparative study of evaluative resources between Letters to Shareholders from an Asian CEO and a Western CEO. Two CEO’s letters from two different companies will be explored and analyzed under Appraisal Theory(Martin & White, 2005), a framework found to be necessar...