An exploratory study on online social network marketing in the Singapore travel agent industry.

• المؤلفون الرئيسيون: Chan, Shu Ling., Koh, Lydia Hui Lun., Tan, Si Wei.
• مؤلفون آخرون: Gerard Dionicio Gonzales
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Marketing::Internet; DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/15391

The travel agent industry is a crucial, if not often overlooked, component of Singapore’s travel industry. The advent of Web 2.0 technologies has allowed their travel suppliers to market their products independently online, diminishing the traditional role of travel agents as middle-men. Regrettably...