An exploratory study on online social network marketing in the Singapore travel agent industry.

• Main Authors: Chan, Shu Ling., Koh, Lydia Hui Lun., Tan, Si Wei.
• Other Authors: Gerard Dionicio Gonzales
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Internet; DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/15391
• Institution: Nanyang Technological University

The travel agent industry is a crucial, if not often overlooked, component of Singapore’s travel industry. The advent of Web 2.0 technologies has allowed their travel suppliers to market their products independently online, diminishing the traditional role of travel agents as middle-men. Regrettably...