研究微博舆论对事件的反应 ：以两起微博事件为例 = A study on the response of Weibo's public opinion to events

• Main Author: 林淑怡 Lim, Mae Su Yi
• Other Authors: Chang Yuan
• Format: Final Year Project
• Language: Chinese
• Published: Nanyang Technological University 2022
• Subjects: Humanities::Language::Chinese
• Online Access: https://hdl.handle.net/10356/155690
• Institution: Nanyang Technological University

自互联网进入中国，对事件的传播和舆论方式有了变化。微博在新媒体时代成为大众表达个人意见和观点的重要舆论场地。在中国政府网络管控和独特社会大众造就的舆论环境下，舆论在微博平台生成了几种主要的反应特点，并且体现出专属于中国所拥有的反应特点。随着互联网的普及，用户可以通过面前的屏幕在某种程度上畅所欲言，发表自己对某话题的想法，与其他用户进行沟通。某些事件一旦发生便及时出现在微博上，这是因为微博虽然具备对某些事件和评论的管控行为，但是并不具备事前审查制度的，因此用户通过微博得到及时信息，以各自不同的反应表达自身情绪和意见。这样以来，事件和话题被传播开，舆论逐渐产生，其舆论反应的特性导致的舆论发展也因此在一定程度上促成一些效应和影响。因此本研究旨在探讨微博舆论在典型的网络事件当中的反应，并认为它们主要可以归类成几种主要的特性，再进一步了解了这些中国微博特有的反应特征后，总结出这些特性所带来的影响。本文也希望通过研究得到中国社会大众在针对事件反应时拥有专属自己独特反应特性的结论。 关键词：微博舆论；反应；中国特性；网络管控 Since the introduction of the internet into China, the spread and the way public spreads and talk about social events has changed. Weibo has become an important venue for public opinion in this new media era where the public expresses their personal opinions and views. Under the Chinese government’s network control in addition to China’s online environment, public opinion on the microblogging platform has generated several key reactions, which are specific to China. With the introduction and use of the internet, users can speak freely through the big screen, allowing them to express their true thoughts on a topic as well as communicating with other users. Weibo allows immediate information to appear on the platform as soon as it happens, because although Weibo has the ability to control certain events and comments, it does not have a system of prior censorship, so users get timely information through Weibo and express their emotions and opinions in their own different reactions. Hence, events and topics are spread and public opinion is gradually generated, and the nature of the public opinion reactions leads to the development of public opinion. It therefore contributes to some effects and influences to a certain extent. This study therefore aims to explore the reactions of microblogging public opinion to typical online events, and argues that they can be categorised into a few main characteristics, and then, after further understanding these characteristics of Chinese microblogging-specific reactions, to summarise the effects of these characteristics. It is also hoped that this study will lead to the conclusion that Chinese society has its own unique reaction characteristics when reacting to events. Key words: Weibo’s public opinion; Reactions; China’s Characteristic; Network Control