How does the framing of messages promoting exercise 'work out' for different personalities? An application of the theory of planned behaviour

Past literature has examined applicability of message framing, the Theory of Planned Behaviour (TPB), and individuals’ personality traits in motivating and maintaining exercise behaviours. To investigate whether a more comprehensive framework could surface from these, this study sought to test and c...

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Bibliographic Details
Main Author: Tan, Shaun Shun Tian
Other Authors: Ho Moon-Ho Ringo
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2022
Subjects:
Online Access:https://hdl.handle.net/10356/156812
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Institution: Nanyang Technological University
Language: English