How does the framing of messages promoting exercise 'work out' for different personalities? An application of the theory of planned behaviour
Past literature has examined applicability of message framing, the Theory of Planned Behaviour (TPB), and individuals’ personality traits in motivating and maintaining exercise behaviours. To investigate whether a more comprehensive framework could surface from these, this study sought to test and c...
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Main Author: | Tan, Shaun Shun Tian |
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Other Authors: | Ho Moon-Ho Ringo |
Format: | Final Year Project |
Language: | English |
Published: |
Nanyang Technological University
2022
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Online Access: | https://hdl.handle.net/10356/156812 |
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Institution: | Nanyang Technological University |
Language: | English |
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