Public understanding of One Health messages: The role of temporal framing

• Main Authors: Sungjong ROH, RICKARD, Laura N., MCCOMAS, Katherine A., DECKER, Daniel J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: attribution of responsibility; biospheric concern; framing; One Health; pro-environmental behavior; science communication; temporal distance; Health Communication; Public Health; Public Relations and Advertising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5039; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6038/viewcontent/Public_understanding_of_One_Health_2016.pdf
• Institution: Singapore Management University

Building on research in motivated reasoning and framing in science communication, we examine how messages that vary attribution of responsibility (human vs animal) and temporal orientation (now vs in the next 10 years) for wildlife disease risk influence individuals’ conservation intentions. We cond...