Public understanding of One Health messages: The role of temporal framing
Building on research in motivated reasoning and framing in science communication, we examine how messages that vary attribution of responsibility (human vs animal) and temporal orientation (now vs in the next 10 years) for wildlife disease risk influence individuals’ conservation intentions. We cond...
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sg-smu-ink.lkcsb_research-60382020-01-27T10:29:57Z Public understanding of One Health messages: The role of temporal framing Sungjong ROH, RICKARD, Laura N. MCCOMAS, Katherine A. DECKER, Daniel J. Building on research in motivated reasoning and framing in science communication, we examine how messages that vary attribution of responsibility (human vs animal) and temporal orientation (now vs in the next 10 years) for wildlife disease risk influence individuals’ conservation intentions. We conducted a randomized experiment with a nationally representative sample of US adults (N = 355), which revealed that for people low in biospheric concern, messages that highlighted both human responsibility for and the imminent nature of the risk failed to enhance conservation intentions compared with messages highlighting animal responsibility. However, when messages highlighting human responsibility placed the risk in a temporally distal frame, conservation intentions increased among people low in biospheric concern. We assess the underlying mechanism of this effect and discuss the value of temporal framing in overcoming motivated skepticism to improve science communication. 2018-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/5039 info:doi/10.1177/0963662516670805 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6038/viewcontent/Public_understanding_of_One_Health_2016.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University attribution of responsibility biospheric concern framing One Health pro-environmental behavior science communication temporal distance Health Communication Public Health Public Relations and Advertising |
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attribution of responsibility biospheric concern framing One Health pro-environmental behavior science communication temporal distance Health Communication Public Health Public Relations and Advertising Sungjong ROH, RICKARD, Laura N. MCCOMAS, Katherine A. DECKER, Daniel J. Public understanding of One Health messages: The role of temporal framing |
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Building on research in motivated reasoning and framing in science communication, we examine how messages that vary attribution of responsibility (human vs animal) and temporal orientation (now vs in the next 10 years) for wildlife disease risk influence individuals’ conservation intentions. We conducted a randomized experiment with a nationally representative sample of US adults (N = 355), which revealed that for people low in biospheric concern, messages that highlighted both human responsibility for and the imminent nature of the risk failed to enhance conservation intentions compared with messages highlighting animal responsibility. However, when messages highlighting human responsibility placed the risk in a temporally distal frame, conservation intentions increased among people low in biospheric concern. We assess the underlying mechanism of this effect and discuss the value of temporal framing in overcoming motivated skepticism to improve science communication. |
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Sungjong ROH, RICKARD, Laura N. MCCOMAS, Katherine A. DECKER, Daniel J. |
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Sungjong ROH, RICKARD, Laura N. MCCOMAS, Katherine A. DECKER, Daniel J. |
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Sungjong ROH, |
title |
Public understanding of One Health messages: The role of temporal framing |
title_short |
Public understanding of One Health messages: The role of temporal framing |
title_full |
Public understanding of One Health messages: The role of temporal framing |
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Public understanding of One Health messages: The role of temporal framing |
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Public understanding of One Health messages: The role of temporal framing |
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public understanding of one health messages: the role of temporal framing |
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Institutional Knowledge at Singapore Management University |
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2018 |
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https://ink.library.smu.edu.sg/lkcsb_research/5039 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6038/viewcontent/Public_understanding_of_One_Health_2016.pdf |
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