Public understanding of One Health messages: The role of temporal framing

Building on research in motivated reasoning and framing in science communication, we examine how messages that vary attribution of responsibility (human vs animal) and temporal orientation (now vs in the next 10 years) for wildlife disease risk influence individuals’ conservation intentions. We cond...

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Main Authors: Sungjong ROH, RICKARD, Laura N., MCCOMAS, Katherine A., DECKER, Daniel J.
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Language:English
Published: Institutional Knowledge at Singapore Management University 2018
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5039
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6038/viewcontent/Public_understanding_of_One_Health_2016.pdf
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spelling sg-smu-ink.lkcsb_research-60382020-01-27T10:29:57Z Public understanding of One Health messages: The role of temporal framing Sungjong ROH, RICKARD, Laura N. MCCOMAS, Katherine A. DECKER, Daniel J. Building on research in motivated reasoning and framing in science communication, we examine how messages that vary attribution of responsibility (human vs animal) and temporal orientation (now vs in the next 10 years) for wildlife disease risk influence individuals’ conservation intentions. We conducted a randomized experiment with a nationally representative sample of US adults (N = 355), which revealed that for people low in biospheric concern, messages that highlighted both human responsibility for and the imminent nature of the risk failed to enhance conservation intentions compared with messages highlighting animal responsibility. However, when messages highlighting human responsibility placed the risk in a temporally distal frame, conservation intentions increased among people low in biospheric concern. We assess the underlying mechanism of this effect and discuss the value of temporal framing in overcoming motivated skepticism to improve science communication. 2018-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/5039 info:doi/10.1177/0963662516670805 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6038/viewcontent/Public_understanding_of_One_Health_2016.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University attribution of responsibility biospheric concern framing One Health pro-environmental behavior science communication temporal distance Health Communication Public Health Public Relations and Advertising
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic attribution of responsibility
biospheric concern
framing
One Health
pro-environmental behavior
science communication
temporal distance
Health Communication
Public Health
Public Relations and Advertising
spellingShingle attribution of responsibility
biospheric concern
framing
One Health
pro-environmental behavior
science communication
temporal distance
Health Communication
Public Health
Public Relations and Advertising
Sungjong ROH,
RICKARD, Laura N.
MCCOMAS, Katherine A.
DECKER, Daniel J.
Public understanding of One Health messages: The role of temporal framing
description Building on research in motivated reasoning and framing in science communication, we examine how messages that vary attribution of responsibility (human vs animal) and temporal orientation (now vs in the next 10 years) for wildlife disease risk influence individuals’ conservation intentions. We conducted a randomized experiment with a nationally representative sample of US adults (N = 355), which revealed that for people low in biospheric concern, messages that highlighted both human responsibility for and the imminent nature of the risk failed to enhance conservation intentions compared with messages highlighting animal responsibility. However, when messages highlighting human responsibility placed the risk in a temporally distal frame, conservation intentions increased among people low in biospheric concern. We assess the underlying mechanism of this effect and discuss the value of temporal framing in overcoming motivated skepticism to improve science communication.
format text
author Sungjong ROH,
RICKARD, Laura N.
MCCOMAS, Katherine A.
DECKER, Daniel J.
author_facet Sungjong ROH,
RICKARD, Laura N.
MCCOMAS, Katherine A.
DECKER, Daniel J.
author_sort Sungjong ROH,
title Public understanding of One Health messages: The role of temporal framing
title_short Public understanding of One Health messages: The role of temporal framing
title_full Public understanding of One Health messages: The role of temporal framing
title_fullStr Public understanding of One Health messages: The role of temporal framing
title_full_unstemmed Public understanding of One Health messages: The role of temporal framing
title_sort public understanding of one health messages: the role of temporal framing
publisher Institutional Knowledge at Singapore Management University
publishDate 2018
url https://ink.library.smu.edu.sg/lkcsb_research/5039
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6038/viewcontent/Public_understanding_of_One_Health_2016.pdf
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