Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.

This study compares the key appeals employed by the banks in influencing shareholder opinion with that of the media's agenda in covering the takeovers.

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Bibliographic Details
Main Author:	Lim, Yin-Fern.
Other Authors:	Frith, Katherine Toland
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Public opinion
Online Access:	http://hdl.handle.net/10356/1576
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1576
record_format	dspace
spelling	sg-ntu-dr.10356-15762019-12-10T11:04:42Z Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers. Lim, Yin-Fern. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Public opinion This study compares the key appeals employed by the banks in influencing shareholder opinion with that of the media's agenda in covering the takeovers. Master of Mass Communication 2008-09-10T08:34:27Z 2008-09-10T08:34:27Z 2003 2003 Thesis http://hdl.handle.net/10356/1576 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Public opinion
spellingShingle	DRNTU::Social sciences::Communication::Public opinion Lim, Yin-Fern. Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.
description	This study compares the key appeals employed by the banks in influencing shareholder opinion with that of the media's agenda in covering the takeovers.
author2	Frith, Katherine Toland
author_facet	Frith, Katherine Toland Lim, Yin-Fern.
format	Theses and Dissertations
author	Lim, Yin-Fern.
author_sort	Lim, Yin-Fern.
title	Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.
title_short	Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.
title_full	Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.
title_fullStr	Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.
title_full_unstemmed	Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.
title_sort	battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.
publishDate	2008
url	http://hdl.handle.net/10356/1576
_version_	1681049944807440384

Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.

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