Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.
This study compares the key appeals employed by the banks in influencing shareholder opinion with that of the media's agenda in covering the takeovers.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1576 |
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| Institution: | Nanyang Technological University |
