The effect of powerlessness on preferences for free-from-products

• المؤلف الرئيسي: Zhang, Lijun
• مؤلفون آخرون: Elaine Chan
• التنسيق: Thesis-Doctor of Philosophy
• اللغة: English
• منشور في: Nanyang Technological University 2022
• الموضوعات: Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/158417

Going gluten-free and lactose-free has become popular in the past 10 years ago. However, research has shown that consuming these products can potentially hurt consumers’ health if they do not have allergies conditions. Despite the negative health impact of this dietary preference, little research ha...