Augmented reality shopping application usage: the influence of attitude, value, and characteristics of innovation

• المؤلفون الرئيسيون: Jiang, Yi, Wang, Xueqin, Yuen, Kum Fai
• مؤلفون آخرون: School of Civil and Environmental Engineering
• التنسيق: مقال
• اللغة: English
• منشور في: 2022
• الموضوعات: Business::Marketing; Augmented Reality Shopping; Intention to Use
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/160640

Consumers' intentions are crucial to the wide usage of augmented reality shopping applications (ARSAs). Combining innovation diffusion, perceived value, and attitude theories, this study proposes a theoretical model that identifies the antecedents of consumers' innovation to use ARSAs and...