Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.
The objective of this study was to explore the views of the general public about the trend of promoting tourism via movies, with particular focus on the Singapore Tourism Board’s (STB) ‘Film in Singapore’ scheme and the Bollywood movie Krrish. Two research methods were used to conduct this study. Qu...
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| Format: | Theses and Dissertations |
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2008
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| Online Access: | http://hdl.handle.net/10356/1608 |
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| Institution: | Nanyang Technological University |
| Summary: | The objective of this study was to explore the views of the general public about the trend of promoting tourism via movies, with particular focus on the Singapore Tourism Board’s (STB) ‘Film in Singapore’ scheme and the Bollywood movie Krrish. Two research methods were used to conduct this study. Qualitative research was first done on the subject by way of a case study, and then followed up by quantitative research using a survey questionnaire. |
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